| Thank
you for your interest in NormanInfo.com. As a leading online
information portal, we introduce affluent and motivated buyers
to quality local merchants.
· Distribution
· Audience
· Benefits
· Consumer Habits
· Summary
| Distribution
Advertising in NormanInfo.com draws a
wide variety of individuals. NormanInfo.com is advertised
through a wide variety of media, including radio, billboards,
t-shirts, flyers email and fax. Normaninfo.com receives
an estimated 5,000 hits per day. Here is a geographic
breakdown of our distribution by zip code:
| 
|
|
|
| 73069 Norman |
| 73071 Norman |
| 73072 Norman |
|
|
|
|
Back To Top |
| Audience
According to a June 2003 Claritas demographic
survey, NormanInfo.com delivers one of Norman’s most desired
upscale audiences.
|
|
| Age Profile: |
18-24 |
14% |
| |
25-34 |
24% |
| |
35-44 |
30% |
| |
45-54 |
18% |
| |
55-64 |
8% |
| |
65+ |
6% |
|
| 
|
| Gender Profile:
|
Female |
50% |
| |
Male |
50% |
|
|
|
| Household
Income: |
<$24,000 |
3% |
| |
$25-34,999 |
9% |
| |
$35-49,999 |
24% |
| |
$50-74,999 |
28% |
| |
$75-99,999 |
18% |
| |
$100,000+ |
18% |
|
|
|
| Education
Profile: |
Advanced Degree |
14% |
| |
College Degree |
40% |
| |
Some College |
26% |
| |
High School Graduate |
20% |
|
|
|
| Race
Profile: |
Caucasian |
73% |
| |
African-American |
22% |
| |
Other |
5% |
|
|
|
|
|
Back To Top |
| Benefits
|
|
| Description |
The
Value
Pages |
Clipper
Magazine |
ValPak |
Newspaper |
Shop
Wise |
| Shelf Life of
Publication |
60
days |
60
days |
30
days |
1-30
days |
2
weeks |
| Demographic
Targeting |
Yes |
No |
No |
No |
No |
| Quality 70#
4x4
High Color Publication |
Yes |
No |
No |
No |
No |
| 50,000 of the
Most
Responsive and
Researched Households |
Yes |
No |
No |
No |
No |
| Simplefied Advertising
Rates & Zones |
Yes |
No |
No |
No |
No |
| No Long Term
Contracts |
Yes |
No |
No |
No |
No |
| Backed By A
Full-Service
Direct Marketing Agency |
Yes |
No |
No |
No |
No |
| Online ad placement
(2 months run-time) |
Yes |
No |
No |
No |
No |
| Targets over
100,000 opt-in
emails promoting TVP |
Yes |
No |
No |
No |
No |
|
Back To Top |
| Consumer
Habits & Qualitative Data
- 66% of NormanInfo.com readers
own their own residence. 33% rent
- In the next 12 months:
20% plan to buy a home
16% plan to remodel a home
40% plan to buy new furniture
41% plan to buy a personal computer
30% plan to purchase a stereo, television, or vide equipment
52% surfed the internet last month & spend an average
466 minutes on-line
- 84% visit NormanInfo.com
to learn about new products or services
- 94% eat out at least once
a week; 62% 2x a week; 27% 4x or more per week
- 64% spend 8 or more days
on vacation in the past year
Back To Top |
| Summary
- The cumulative readership
exceeds 108,000 individuals.
- The NormanInfo.com largest
demographic concentration are adults 35-44
- Over half of NormanInfo.com
readers have HH income exceeding $50,000
- The NormanInfo.com readers
are upscale and index higher for many leisure activities
including dining in restaurants, attending entertainment
functions, and travel
- NormanInfo.com is an affordable,
targeted avenue to reach an otherwise elusive demographic
|
|
